![](https://freight.cargo.site/t/original/i/25d38ab55619fa9cb3ece7b76c9aa62b72a7eba09b1bcfceae21da101cf31890/msg_logo_new---revision-3-1.gif)
![](https://freight.cargo.site/t/original/i/9dbeb79a7c25c45258c4dd40686172b45fe51cd1f89ac858e42170d9489cd9b3/Screen-Shot-2023-05-30-at-6.57.47-PM.png)
![](https://freight.cargo.site/t/original/i/842e07f2eeca242a541f8b02da5ed342ac66c7570bd50e167f413940c0558d55/NHL_Rangers_Primary_KO2-01.png)
KNICKS X RANGERS
THIS PROJECT WAS INITIATED TO CREATE A COHESIVE IDENTITY FOR CO-BRANDED EVENTS AND MERCHANDISE FOR THE NEW YORK KNICKS AND RANGERS—TWO DISTINCT TEAMS WITH INDIVIDUAL, WELL-ESTABLISHED BRAND EXPRESSIONS AND GUIDELINES. BOTH TEAMS ARE INTEGRAL PARTS OF THE MADISON SQUARE GARDEN ENTERTAINMENT GROUP AND COLLABORATE ON VARIOUS INITIATIVES.
THIS PROJECT WAS INITIATED TO CREATE A COHESIVE IDENTITY FOR CO-BRANDED EVENTS AND MERCHANDISE FOR THE NEW YORK KNICKS AND RANGERS—TWO DISTINCT TEAMS WITH INDIVIDUAL, WELL-ESTABLISHED BRAND EXPRESSIONS AND GUIDELINES. BOTH TEAMS ARE INTEGRAL PARTS OF THE MADISON SQUARE GARDEN ENTERTAINMENT GROUP AND COLLABORATE ON VARIOUS INITIATIVES.
DATE:
2022
2022
ROLE:
ART DIRECTOR /
DESIGNER
ART DIRECTOR /
DESIGNER
COMPANY:
MADISON SQUARE
GARDEN
MADISON SQUARE
GARDEN
![](https://freight.cargo.site/t/original/i/0ab635f9cd8258b2adb8117c9225d7d38a5edd6dc47f1862fcac22e8c1430018/msg_shirt1.png)
![](https://freight.cargo.site/t/original/i/75733d1f27ca80527762e58484446c791b3daa07bb550c02fe8f56c3fcbdd45b/msg_shirt4-1.png)
![](https://freight.cargo.site/t/original/i/6f173fc3b5d3e53c4f311092244ebf63b4a41288b685f5d918ed9686a028a4dc/msg_shirt2.png)
![](https://freight.cargo.site/t/original/i/c0243b5356a1ad91a5f3926907cc455b2f32b834250fdbcec46f654a158029f2/msg_shirt3.png)
![](https://freight.cargo.site/t/original/i/bfca36a53596b2f35937984b900a66d34a44154c88cfd3f4afbed74af65f91f9/NYKxNYR.png)
![](https://freight.cargo.site/t/original/i/3f97166672a2d0b2660310d6f45324e68e02626bd9a5a14002e87bbfb0cbe054/filtered-A0C84557-2C0F-4779-AB34-F09A71EE96EC-min.gif)
![](https://freight.cargo.site/t/original/i/d8db96f958f7d075834a7ea90bf0bee363e941e4738596fe17495962d387b0cf/KnicksRangers_Shirt.png)
![](https://freight.cargo.site/t/original/i/1f0c45aa05acb3ffec522ffa5f83063b1163ff26e5983549f3e2d3e7be1be424/Screen-Shot-2023-09-26-at-5.10.34-PM.png)
![](https://freight.cargo.site/t/original/i/3dd6ba9ae3e7ad21ff68d9cfa1b029eedc01fad1d4480919db97e3d2c1caf752/Screen-Shot-2023-12-12-at-8.58.46-PM.png)
![](https://freight.cargo.site/t/original/i/4be33742bc4bf20d9ec4280503be6b1cb2a525927b3d43d1c9ba2f602651aa86/EWL_InviteMock3.png)
![](https://freight.cargo.site/t/original/i/1e09307c12530b44216a396efe07cb99d1e2d2e7e5be3d605d37b9c4a701da61/CasinoNightLogoSketch2.png)
![](https://freight.cargo.site/t/original/i/cdf9e4a802e00097f70c0b3b39163b45144271d2a87e51226c78726728b14ebe/Mar-03-2022-07-11-53_2.gif)
![](https://freight.cargo.site/t/original/i/d09ebd23f3bf9d3c6ea89f01bbb4fc861f2deb6870ca5179e75338eb29b0a782/Artboard-1.png)