︎
TWITTER PRODUCT EDUCATION
TWITTER HAS BEEN DEDICATED TO ENHANCING THE USER EXPERIENCE WITH NEW FEATURES SUCH AS FLEETS (24-HOUR POSTS), SPACES (REAL-TIME AUDIO CHAT ROOMS), AND COMMUNITIES (USER-GENERATED GROUPS).
TO BUILD ANTICIPATION, TWITTER LAUNCHED DEDICATED CAMPAIGNS FOR EACH FEATURE, HIGHLIGHTING THEIR DISTINCT QUALITIES, FROM THE PLAYFUL NATURE OF FLEETS TO THE INCLUSIVITY OF SPACES.
THE PRIMARY OBJECTIVE OF THESE CAMPAIGNS WAS TO INCREASE ADOPTION. TO ACHIEVE THIS, THE TEAM FOCUSED ON CAPTIVATING USERS WITH NEW OFFERINGS AND PROVIDING EDUCATIONAL CONTENT TO SHOWCASE THEIR FUNCTIONALITY. THE ASSETS GENERATED EXCITEMENT, MAKING USERS WELL-INFORMED AND ENTHUSIASTIC ABOUT INCORPORATING THESE FEATURES INTO THEIR TWITTER EXPERIENCE.
TWITTER HAS BEEN DEDICATED TO ENHANCING THE USER EXPERIENCE WITH NEW FEATURES SUCH AS FLEETS (24-HOUR POSTS), SPACES (REAL-TIME AUDIO CHAT ROOMS), AND COMMUNITIES (USER-GENERATED GROUPS).
TO BUILD ANTICIPATION, TWITTER LAUNCHED DEDICATED CAMPAIGNS FOR EACH FEATURE, HIGHLIGHTING THEIR DISTINCT QUALITIES, FROM THE PLAYFUL NATURE OF FLEETS TO THE INCLUSIVITY OF SPACES.
THE PRIMARY OBJECTIVE OF THESE CAMPAIGNS WAS TO INCREASE ADOPTION. TO ACHIEVE THIS, THE TEAM FOCUSED ON CAPTIVATING USERS WITH NEW OFFERINGS AND PROVIDING EDUCATIONAL CONTENT TO SHOWCASE THEIR FUNCTIONALITY. THE ASSETS GENERATED EXCITEMENT, MAKING USERS WELL-INFORMED AND ENTHUSIASTIC ABOUT INCORPORATING THESE FEATURES INTO THEIR TWITTER EXPERIENCE.
DATE:
2019-2020
2019-2020
ROLE:
ART DIRECTOR/
MOTION DESIGNER
ART DIRECTOR/
MOTION DESIGNER
DISTRIBUTION:
@TWITTER
