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One Team
2019
Overview:
Twitter organizes a biannual company-wide conference known as #OneTeam. The 2020 edition took place in Houston, Texas, bringing together 5000 global employees. Throughout the week, a diverse range of programming and parties unfolded across the city's largest venues. As a grand finale, Twitter hosted a concluding party to commemorate the hard work and accomplishments of its employees over the past two years.
Objective:
The Studio team was tasked with crafting a distinctive branded experience for the closing event, held at Houston Astros' stadium. The goal was to breathe life into the event by creating live visuals that resonated with the Twitter brand.
Approach:
The core concept focused on animating Twitter's brand elements using a neon treatment, drawing inspiration from the platform's vibrant and dynamic nature. The incorporation of neon lights paid homage to the company's cherished "Love where you work" neon signs displayed in every Twitter office.
Role:
As the project lead, I guided this initiative from concept to production. Collaborating with the Creative Director, we pitched concepts to Twitter’s Global Events team. Once a consensus on the direction was reached, I executed the creation of animations and worked with the on-site production company to manage deliverables and ensure a seamless run of the show.
