COINBASE CLOUD WEB
COINBASE CLOUD EMPOWERS A GLOBAL NETWORK OF DEVELOPERS ACTIVELY SHAPING THE FUTURE OF WEB3. THE DESIGN TEAM WAS TASKED WITH EVOLVING THE LOGGED-OUT LANDING PAGE EXPERIENCE TO BETTER SERVE DEVELOPERS' ONBOARDING AND EDUCATIONAL NEEDS.
COINBASE CLOUD'S IDENTITY WAS IMPLEMENTED INTO THE BROADER COINBASE WEB EXPERIENCE THROUGH NAVIGATION AND VISUAL BRAND TREATMENTS. THE PAGE ARCHITECTURE WAS REWORKED TO DISTRIBUTE CLEAR AND CONCISE INFORMATION ON HIGHER-LEVEL PAGES, RESERVING MORE DETAILED CONTENT AND THE NARRATIVE FOR INTERIOR PAGES. THIS DESIGN STRATEGY STRIKES A BALANCE, PROVIDING USERS WITH ESSENTIAL INSIGHTS UPFRONT WHILE ENCOURAGING DEEPER EXPLORATION INTO THE UNIQUE FEATURES, DOCUMENTATION, AND PRODUCT OFFERINGS.
COINBASE CLOUD EMPOWERS A GLOBAL NETWORK OF DEVELOPERS ACTIVELY SHAPING THE FUTURE OF WEB3. THE DESIGN TEAM WAS TASKED WITH EVOLVING THE LOGGED-OUT LANDING PAGE EXPERIENCE TO BETTER SERVE DEVELOPERS' ONBOARDING AND EDUCATIONAL NEEDS.
COINBASE CLOUD'S IDENTITY WAS IMPLEMENTED INTO THE BROADER COINBASE WEB EXPERIENCE THROUGH NAVIGATION AND VISUAL BRAND TREATMENTS. THE PAGE ARCHITECTURE WAS REWORKED TO DISTRIBUTE CLEAR AND CONCISE INFORMATION ON HIGHER-LEVEL PAGES, RESERVING MORE DETAILED CONTENT AND THE NARRATIVE FOR INTERIOR PAGES. THIS DESIGN STRATEGY STRIKES A BALANCE, PROVIDING USERS WITH ESSENTIAL INSIGHTS UPFRONT WHILE ENCOURAGING DEEPER EXPLORATION INTO THE UNIQUE FEATURES, DOCUMENTATION, AND PRODUCT OFFERINGS.
DATE:
2022
2022
ROLE:
DESIGNER
DESIGNER
AGENCY PARTNER:
FREE ASSOCIATION
FREE ASSOCIATION
