KNICKS X RANGERS
THIS PROJECT WAS INITIATED TO CREATE A COHESIVE IDENTITY FOR CO-BRANDED EVENTS AND MERCHANDISE FOR THE NEW YORK KNICKS AND RANGERS—TWO DISTINCT TEAMS WITH INDIVIDUAL, WELL-ESTABLISHED BRAND EXPRESSIONS AND GUIDELINES. BOTH TEAMS ARE INTEGRAL PARTS OF THE MADISON SQUARE GARDEN ENTERTAINMENT GROUP AND COLLABORATE ON VARIOUS INITIATIVES.
THIS PROJECT WAS INITIATED TO CREATE A COHESIVE IDENTITY FOR CO-BRANDED EVENTS AND MERCHANDISE FOR THE NEW YORK KNICKS AND RANGERS—TWO DISTINCT TEAMS WITH INDIVIDUAL, WELL-ESTABLISHED BRAND EXPRESSIONS AND GUIDELINES. BOTH TEAMS ARE INTEGRAL PARTS OF THE MADISON SQUARE GARDEN ENTERTAINMENT GROUP AND COLLABORATE ON VARIOUS INITIATIVES.
DATE:
2022
2022
ROLE:
ART DIRECTOR /
DESIGNER
ART DIRECTOR /
DESIGNER
COMPANY:
MADISON SQUARE
GARDEN
MADISON SQUARE
GARDEN
