︎
ONETEAM
TWITTER ORGANIZES A COMPANY-WIDE CONFERENCE KNOWN AS #ONETEAM. THE 2020 EDITION TOOK PLACE IN HOUSTON, TEXAS, BRINGING TOGETHER 5000 GLOBAL EMPLOYEES. THROUGHOUT THE WEEK, A DIVERSE RANGE OF PROGRAMMING AND PARTIES UNFOLDED ACROSS THE CITY'S LARGEST VENUES. AS A GRAND FINALE, TWITTER HOSTED A CONCLUDING PARTY TO COMMEMORATE THE HARD WORK AND ACCOMPLISHMENTS OF ITS EMPLOYEES OVER THE PAST TWO YEARS.
THE STUDIO TEAM WAS TASKED WITH CRAFTING A DISTINCTIVE BRANDED EXPERIENCE FOR THE CLOSING EVENT, HELD AT HOUSTON ASTROS' STADIUM. THE GOAL WAS TO BREATHE LIFE INTO THE EVENT BY CREATING LIVE VISUALS THAT RESONATED WITH THE TWITTER BRAND. THE CORE CONCEPT FOCUSED ON ANIMATING TWITTER'S BRAND ELEMENTS USING A NEON TREATMENT, DRAWING INSPIRATION FROM THE PLATFORM'S VIBRANT AND DYNAMIC NATURE. THE INCORPORATION OF NEON LIGHTS PAID HOMAGE TO THE COMPANY'S CHERISHED "LOVE WHERE YOU WORK" NEON SIGNS DISPLAYED IN EVERY TWITTER OFFICE.
TWITTER ORGANIZES A COMPANY-WIDE CONFERENCE KNOWN AS #ONETEAM. THE 2020 EDITION TOOK PLACE IN HOUSTON, TEXAS, BRINGING TOGETHER 5000 GLOBAL EMPLOYEES. THROUGHOUT THE WEEK, A DIVERSE RANGE OF PROGRAMMING AND PARTIES UNFOLDED ACROSS THE CITY'S LARGEST VENUES. AS A GRAND FINALE, TWITTER HOSTED A CONCLUDING PARTY TO COMMEMORATE THE HARD WORK AND ACCOMPLISHMENTS OF ITS EMPLOYEES OVER THE PAST TWO YEARS.
THE STUDIO TEAM WAS TASKED WITH CRAFTING A DISTINCTIVE BRANDED EXPERIENCE FOR THE CLOSING EVENT, HELD AT HOUSTON ASTROS' STADIUM. THE GOAL WAS TO BREATHE LIFE INTO THE EVENT BY CREATING LIVE VISUALS THAT RESONATED WITH THE TWITTER BRAND. THE CORE CONCEPT FOCUSED ON ANIMATING TWITTER'S BRAND ELEMENTS USING A NEON TREATMENT, DRAWING INSPIRATION FROM THE PLATFORM'S VIBRANT AND DYNAMIC NATURE. THE INCORPORATION OF NEON LIGHTS PAID HOMAGE TO THE COMPANY'S CHERISHED "LOVE WHERE YOU WORK" NEON SIGNS DISPLAYED IN EVERY TWITTER OFFICE.
DATE:
2019-2020
2019-2020
ROLE:
ART DIRECTOR/
MOTION DESIGNER
ART DIRECTOR/
MOTION DESIGNER
AGENCY PARTNERS:
BLUEPRINT STUDIOS/ TENCUE
